Wednesday, 12 May 2010

Press Release

This is the press release that i have written to accompany the press images that i have taken to send out to the public domain. It covers what the product is, why it exists and where i can be found exhibiting my work.

Ross Hubbard.
Product Designer.

Football Fan Display
The Fans Visual Voice

Football Fan Display is a hand-held flexible foam board which is used to digitally display messages of support or criticism to players at live matches. This is done by pressing switches on the back to light up sections on the front to form a number or letter. Groups of fans can communicate with players by using multiple products to spell out messages and thus supplying them with a greater sense of interaction at the venue.

Ross Hubbard says “I was inspired by how emotionally invested fans can get especially fans who travel as a group on a regular basis also including season ticket holders. I feel their opinions speak greater volumes than others and they should have a means to express their opinions to players and managerial staff.”

Coming as a variation on the banners that fans bring to matches to show their support and opinions to all attending at the live match. The aim is to allow fans to keep their voice up-to-date through the fast paced nature of the game. The idea behind this item is for this to be a rental item obtainable from merchandise shops before the match and returned afterwards.

The Football Fan Display combines a electronics with foam, The Zotefoam exterior is made using a CNC milling machine, once these parts have been made the character display graphic on the back is applied using screen printing. Plastic parts are vacuum formed, the front ones are then finished by sand blasting, the back plastic parts are laser cut to produce a more accurate finish.

Ross will be exhibiting his Football Fan Display at the Duncan of Jordanstone School of Art and Design degree show from 22/05/2010 to 30/05/2010 with in the School of Product Design.

He will also be exhibiting at New Designers, at the Business Design Centre in London between 08/07/2010 and 11/07/2010.

Retail Price:- TBC
Rental Price:- TBC


Notes to editor:

Ross Hubbard believes in giving a great experience by using simple designs and interactions. He likes to encourage emotional connections which therefore add value.

Product Design at Dundee is a highly successful new course, with students working on a variety of briefs for, Microsoft, Fortnum and Mason, HP and NCR. The course encourages unique designs to be taken from sketchbook to reality.

Press enquires:

Ross Hubbard
E-mail. -

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